OUR FORECASTING EXPERTISE IS A RESULT OF EXTENSIVE EXPERIENCE IN RETAIL, WHOLESALE & ECOMMERCE. WE HAVE ACQUIRED KNOWLEDGE IN MULTIPLE INDUSTRIES,FROM SMALL BUSINESS TO FORTUNE 500
EXAMPLES OF RESULTS ACHIEVED:
Reduced inventory by 53%,while achieving sales goal
Increased turnby 29%
Reduced productionwaste by 30%
Improved plannerefficiency by 40%
Read Audrey’s Bio
During my career as a planner, manager and merchant, I realized many companies were struggling with the planning process trying to cut and paste many spreadsheets into one, and then watching their systems lock-up and crash because of the overwhelming data. This results in wasted time and productivity. I also noticed that with most ERP’s, sales analysis, forecasting and planning were often not the priority of the system.
That is why I developed the Sales Analysis & Forecasting Tool©. I realized there was a tremendous need for an accurate, efficient, comprehensive tool. I created a stand-alone software application that can be used with the company’s current system or in conjunction with an ERP. It utilizes a database platform which defines the forecasting process and thus reduces start-up time and cost. Integration to “go-live” is about 6-8 weeks, the low-barrier-to-entry cost is all inclusive with installation, user seats and on-site training.
Read Neil’s Bio
I’ve spent my extensive career pursuing my passion for user experience and quality. I focus on shipping great software on-time that delights and excites customers. My expertise dates back to the time-sensitive launch of the now ubiquitous application, Pandora. My various business and product successes in addition to Pandora have allowed me to do what I love most: align the interests of the business with the interests of the customers.
My technical savvy is now hard at work for [basic-code]™. Here, I am improving the [basic-code]™ forecasting tool and plotting out the company’s next-gen technology vision. Together we will deliver top solutions for businesses across all industries at every KPI.
VP Sales & Marketing
Read Paula’s Bio
I am an enthusiastic, creative merchant with a proven track record as a driven sales leader. I offer over 20 years of experience in the retail industry. I joined [basic-code]™ to bring my commitment to providing leadership, strategic direction and P&L management to capitalize on the business and deliver on financial metrics.
Throughout my experience with the Sales Analysis & Forecasting Tool©, I have watched businesses deliver improved KPI’s such as reduced inventory costs, improved profits, optimized manufacturing capacities, improved efficiencies in workforce personnel and logistical productivity, improved turn and optimized cash flow. This is a tool that can be used across multiple industries where inventory is an asset- whether it is retail, wholesale, manufacturing or services.
Manager of Planning
Read Jackie’s Bio
I joined [basic-code]™ because I saw first-hand how transformative this tool can be when applied. One of my previous employers implemented the Sales Analysis & Forecasting Tool© . Once I saw how profound the changes can be, I found myself so passionate about it that I wanted to help other companies improve their KPI’s through forecasting.
I have a long career as a strong retail/wholesale professional skilled in Trend Analysis, Merchandise Planning, Forecasting, Inventory Management and Training & Development. This experience allows me to offer my expertise on both the retail and wholesale sides of the business.
Read Jimmy’s Bio
I offer a 20+ year career in driving operational excellence, maximizing profitability and delivering optimal customer service through expert leadership in workflow optimization, cost control, budget management, staff development and quality service. Through my strong business and financial acumen, I have been able to deliver best-in-class results in revenue, market share, and profitability for some of the largest retail/consumer goods organizations ranging from $50M to $4B in revenues. I have led the development of multiple planning teams focused on driving inventory efficiency and accurate sales planning. My expertise and passion is in improving Omni-channel operations to ensure that the right product is available when, where, and how the customer chooses to buy.
I have worked diligently to cultivate a reputation as a trusted advisor and partner to stakeholders and executive teams. I believe the [basic-code] ™ product is one of the most efficient and best tools to plan your business and drive the results you need for improved operational performance.
15th Annual Milwaukee BizExpo
Where: Milwaukee, Wisconsin
Potawatomi Hotel & Casino
When: May 30, 2019 9:00-5:00
basic-code joins the Waukesha County Business Alliance
Brookfield sales software firm raising investor funding- Startup basic-code seeking $250,000
Formed in February 2018 by Audrey Walby, basic-code last year raised a seed round of $736,000. Walby developed basic-code’s software on the Microsoft Access platform in the late 1990s and copyrighted it in 2000. It is targeted to manufacturers, wholesalers, e-commerce and retail companies.
The software brings vital business information together on one dashboard to allow for easier strategic decision-making on key performance indicators. Users can analyze multi-channel distribution, increase efficiencies and manage inventory with the platform.
The software was the subject of a now-settled 2017 lawsuit Walby filed against her former employer, New Berlin-based costume e-commerce retailer BuySeasons Inc.
basic-code Raises Seed Round – Brookfield Firm Offers Sales Analysis and Forecasting Software
A new sales analysis and forecasting software company based in Brookfield has raised a $736,000 seed round.
basic-code LLC was established by Audrey Walby in February and has four employees. Walby developed the software, which runs on the Microsoft Access platform, in the late 1990s and copyrighted it in 2000. It is targeted to manufacturers, wholesalers, e-commerce and retail companies.
“It is used to provide vision and manage their inventory and help them with their forecasting so that they can keep their inventories in line and help with their operational efficiencies,” she said. “This gathers the customers’ information all in one database and allows you to view everything on one screen, versus eight different spreadsheets.”
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